Our main objective is to enhance the user experience of products and systems, increasing their chances of success in the market.

Far beyond its pleasant aesthetics, we strive ourselves to create practical and functional solutions to convert the complexity of current systems to attractive simplicity.

Analyzing the cognitive process involved in each interaction, we unveil how humans perceive, learn and interact with the world around them, enabling the appropriate development to a safe, intuitive, and enjoyable user interface.

It is definitely important to understand and plan the communication way with the user, in order to guarantee the right perception and interpretation of functions by human senses, providing simple and effective system control.

Our expertise is to idealize and develop this complex set of specifications and features, to make the user experience a success. 

HMI DESIGN was born in 2010 from the experience of over 14 years in the product development area, coupled with the passion to design simple and intelligent solutions for people's assistance. 

The company was originated in the automotive segment, which is considered a technological reference for other industrial areas.

Since its creation, we have been directly involved in the development of complex embedded electronic systems, creating modern and functional interfaces, which allow simple and effective control of machines and equipment.